“THE ATTITUDE OF A STREETWEAR BRAND WITH THE KNOW-HOW OF AN INDEPENDENT CREATIVE EYEWEAR LABEL”
2019 REPRESENTS THE BIRTH OF COVRT PROJECT.
WE ARE INNOVATIVE CREATORS WHO BREAK STANDARDS AND EXPLORE NEW APPROACHES – IN EVERYTHING WE DO. OUR MISSION IS TO DEFINE A NEW CULTURE IN EYEWEAR.
Founded in a design studio in London by Marcello Martino, Covrt Project represents the first real standalone eyewear brand designed by a specialist frame designer for streetwear connoisseurs.
Drawing inspiration from across the globe, the label sets out to highlight the perception of eyewear as a fashion accessory in a collection which embraces new technologies, advanced materials and state-of-the-art details culminating in outstanding aesthetics and unrivalled functionality.
Covrt Project’s launch collection _Mission One for SS20 is conceived through the design of a single, unique visor, with high-tech, quality focused constructions in milled steel or Mazzucchelli acetate. From a first, inspired digital sketch in 2018, the development of the first collection has represented a personal journey for the Creative Director who felt challenged to design an impactful collection for himself and his circle of friends that would perfectly fit their individual style and perspective - beyond all other existing, overtly branded products.
“We have created a strong, identity-driven sunglasses collection, with outstanding aesthetics and unrivalled functionality”
Designed in London using advanced 3D CAD software and produced by some of the world’s most accomplished luxury eyewear manufacturers in Italy.
Covrt Project’s launch collection _Mission One embodies the brand’s goal to develop a special identity for an eyewear collection in the streetwear context. All the suppliers in Italy have been handpicked over several years, thanks to the team’s long-term working relationships with the leaders in this field. This relationship requires experimentation and high levels of expertise in trialling new production techniques and the use of materials or components from other industries, never before used in eyewear.
In this way, Covrt Project has worked tirelessly to create the ultimate mix of statement style, technical innovation and top-level craftsmanship in both frame designs and selection of UV protective Carl Zeiss sun lenses. Using the same acute attention to detail and precision in production processes as the very finest apparel brands, Covrt has achieved a sophisticated balance of functionality, style and attention to detail that today’s streetwear aesthetic demands.
Opposed to the fast-fashion throwaway culture, the brand is also a strong advocate of producing eyewear with a long-lasting quality of design and timeless aesthetic vocabulary that make the products worth treasuring over time. Covrt’s accessories explore multi-functionality in designs that are practical, adaptable, and built to last.
“Your personality is expressed through your face and your eyes - we aim to enhance that with maximum effect, giving you heightened powers of self-expression. Our design language combines technical innovation and a credible, relatable statement in a range of stand-out, future-facing products...” - marcello martino